NLO seals multi-million naira sponsorship deal

 

The Nationwide League One (NLO) is set to seal it biggest sponsorship deal worth multi-million naira and also announce partnership with two foreign service providers. 

The sponsorship deal which will run for four (4) years, is record-breaking and a breakthrough for grassroot football development in Nigeria. 

NLO Chairman and ex-Deputy Governor of Nasarawa State His Excellency Silas Agara, shared more light on the deal.

"We are happy with the several brands that has shown interest in the NLO in the last few months, as we want the NLO to grow to become a global phenomenon as the most successful grassroot football league across Africa, as challenged by NFF President, Alh. Ibrahim Musa Gusau 

"One of our partners, is a lottery company licensed by the Nigeria Lottery Commission; they will be NLO Title Sponsors. We have agreed on a four year sponsorship deal. And we shall unveil them on Thursday March 14, 2024.

Twenty-four hours later, precisely Friday March 15, the NLO will unveil four of its prospective partners. 

"One of them is a service provider- a Croatian based sports tracking platform with over 25 million active monthly users worldwide. This is very good for our clubs. They have also mandated the NLO to assist them in bringing on board other leagues in Nigeria.

"No monetary value involved, but on share benefits on developing our league, and we have agreed to work with them.

However, there is another IT firm that has accepted to develop websites for all the NLO clubs, they will as well open social media channels for all the clubs as well.

"They will train club officials on how to manage the sites and then commercialize the website and the social media handles to enable the clubs generate funds to support their clubs.

"The NLO sees this as a good avenue for club development and another source of revenue stream for the clubs in NLO."

Honourable Silas Agara hinted further, 

"Two other technical partners will join the NLO, as they will help to facilitate talent discovery with the use of technology. 

"The nation's third-tier domestic football league sees them as Development Partner and we have agreed to allow them access to our data. The benefits to NLO is on revenue sharing when the data are being sold, we have a device to monitor what they do with our data."

In a separate development, to expand it's reach to a larger audience and passionate followers of the league, the NLO has lunched it's two (2) channels on Blend TV.

Nationwide League One: A decade of growth, professionalization, opportunities

 

The Nigeria Nationwide League One (NLO) held a media briefing at the Teslim Balogun Stadium, Surulere, Lagos, on Wednesday April 26, 2023, to update sponsors, corporate organisations, and football stakeholders on its activities over the past decade. 

The theme of the event was "2013-2022: A Decade of Growth," which celebrated the league's achievements over the past 10 years while highlighting its objectives and future plans.

The NLO is Nigeria's third-tier football league and in 2022 (the last year of the decade in question), had 344 clubs spread across the country's six geopolitical zones and the FCT. The league provides young Nigerians with an opportunity to develop their skills and reach their full potential while promoting community, respect, inclusivity, and growth. 

With over 20,000 players, coaches, officials, and over 8,000,000 match-day attendance per season, the NLO represents a significant opportunity for businesses to achieve their objectives.

The NLO's primary objectives are to reposition the league as a key resource base for other local and international leagues, professionalize its operations, and generate interest from corporate organizations. 

To achieve these objectives, the league has adopted a growth strategy anchored on good corporate governance, administration and management reforms, implementation of reforms in its season operations, and activation of strong brand-building initiatives.

According to Olushola Ogunnowo, NLO's Chief Operating Officer, "Our goal is to make NLO the access market for grassroots football in Nigeria and the youth football target market. We aim to produce the highest number of youths participating in the NLO at the grassroots level and continue to strive for and maintain official recognition of the Youth League from FIFA and increased interest from foreign clubs because of our Youth League."

Ms. Nkechi Obi, NLO’s Marketing Consultant over the past decade, emphasized the importance of NLO's success in becoming recognized as the access market for grassroots football in Nigeria. She stated that "NLO Product Consolidation is driven by deliberate brand optimization and value chain development, partnerships, and sustainable community engagement, as well as media activations and content creation." She also stated that full details of NLO’s 2023-2032 Decade of Consolidation will be made public at the Official Unveiling of NLO Partners and Season Activation Plans in May.

From 2023 Season, NLO will have only Two Divisions instead of three with Divisions II and III merged into the Youth League. 

The new NLO will feature 420 Clubs, kicking off on May 3rd with a Season Opening Game to be played at the Sani Abacha Stadium, Kano and feature Kano Pillars Jnr against Kwankwasiya United FC in what promises to be a cracking game.

The NLO has made significant progress in achieving its objectives over the past decade, with the league becoming the highest exporter of talent to foreign leagues. 

However, the league aims to do more, and with its growth strategy, it intends to professionalize its operations and generate more interest from corporate organizations. 

NLO is committed to its primary objectives and its vision to provide young Nigerians with the opportunity to develop their skills and reach their full potential while promoting community, respect, inclusivity, and growth.

NLO fix March 2018 as new football season

The Nationwide League One on Saturday rose from its Congress to fix March next year, 2018 for the kickoff of its 2018 football season. This was even as it commended the Nigeria Football Federation, NFF over the Super Eagles qualification to the next world cup in Russia 2018.

NLO Super 8: Dynamite outclassed Aklosendi

.... As Atete, Delta Stars shares spoil

Dynamite Force Football Club, bounced back to reckonming at the ongoing Nationwide League One (NLO) Super 8 tournament when they whitewashed Aklosendi International Football Club in the first game of the Matchday Two, coming from a goal down to win 3-1 at the Mohammadu Dikko Stadium, Katsina.